BBC News Martine Croxall must ‘reapply for old job’ after cost-cutting rebrand
BBC News presenter Martine Croxall has been told she must reapply for her previous role following a rebranding of the channel, according to reports. Croxall has not appeared on screen since March, along with four other BBC News presenters. This change is believed to be a result of a merger between the BBC News Channel and BBC World News, as the broadcasting organization attempts to cut costs by £500 million per year.
Deadline reported on the situation, noting that the five presenters, including Croxall, were unsuccessful in their attempts to secure one of five chief presenter roles during the relaunch of the news channel. However, they later expressed concerns about the fairness of the recruitment process. It has now been revealed that they have been invited to reapply for two chief presenter positions. If unsuccessful, they may be offered correspondent or presenter roles, which would be considered a demotion.
Croxall, who was the regular host of the 11 am to 1 pm slot on the BBC News Channel until nine months ago, is temporarily off the air. Notably, she was responsible for announcing the news of Prince Philip’s death on April 9, 2021, earning praise for her dignified and respectful delivery. She was also known for her appearances on the now discontinued segment, The Papers review. However, her career faced a setback when she was accused of bias while announcing Boris Johnson’s withdrawal from the Tory leadership race. An investigation was launched, and Croxall was temporarily removed from her position before eventually being reinstated.
The BBC is currently facing budgetary challenges and aiming to reduce costs. These changes have resulted in various on-air talents being affected. The Mirror has sought comment from the BBC regarding these developments.
In conclusion, Martine Croxall and four other BBC News presenters have reportedly been asked to reapply for their old jobs following a cost-cutting rebrand. The presenters, if unsuccessful in securing chief presenter positions, may face a demotion within the organization. These changes come as the BBC seeks to streamline operations and reduce expenses.
