Barbie Movie Rakes in Record-Breaking $1B at Box Office, Nearing Super Mario Bros. Success
In a remarkable achievement, the Barbie movie has surpassed the $1 billion box office milestone in just three weeks since its release. Produced by Warner Bros. and based on the beloved doll, this cinematic adaptation has become the second film of 2023 to achieve such an impressive feat.
With an astounding $53 million in ticket sales in the US and Canada over the past weekend, along with an additional $74 million from other parts of the world, the Barbie movie has amassed a whopping $459.4 million domestically and a staggering $1.03 billion globally.
This places the Barbie movie as the second highest-grossing film of the year, closely trailing behind Universal Pictures’ Super Mario Bros. Movie, which was released in April and has earned an astounding $1.35 billion.
The success of the Barbie movie has not only benefitted Warner Bros., but it has also made a positive impact on theater chains like AMC Entertainment Holdings Inc. and Cinemark Holdings Inc. The film, directed by Greta Gerwig and featuring Margot Robbie as Barbie and Ryan Gosling as Ken, has achieved a significant milestone. Greta Gerwig is now the first woman to lead a film as the sole director and surpass the $1 billion mark.
The Barbie movie, created in collaboration with Mattel Inc., the company behind the iconic Barbie dolls, has already sparked talks of a potential sequel. Mattel’s CEO, Ynon Kreiz, expressed excitement over the movie’s success, emphasizing their goal to create film franchises that resonate with cultural relevance and captivate audiences.
One of the key factors contributing to the Barbie movie’s triumph is its captivating storyline, supported by creative marketing strategies. The film even boasts a hit soundtrack featuring popular songs by artists such as Lizzo and Dua Lipa. These elements have proved the power of well-told stories in capturing people’s attention and generating enthusiasm.
As the impressive box office numbers continue to climb, it remains to be seen if the Barbie movie can surpass the success of Super Mario Bros. at the top spot. With its strong momentum and a dedicated fan base, the ultimate outcome is eagerly anticipated.
In other box office news, Warner Bros.’ Meg 2: The Trench secured the second spot, earning $30 million in ticket sales. Paramount Pictures’ Teenage Mutant Ninja Turtles: Mutant Mayhem claimed the fourth spot with $28 million, falling behind Universal Pictures’ Oppenheimer.
The Barbie movie’s extraordinary achievement demonstrates the enduring popularity and influence of the iconic doll. It has not only shattered records but also set a new standard for female-directed films. As audiences continue to flock to theaters to experience this cinematic sensation, the Barbie movie is undeniably making a significant impact on the entertainment industry.
