Bollywood actress Athiya Shetty has been named the face of Just Herbs’ natural makeup line. The luxury Ayurvedic beauty brand, known for their herb-infused holistic makeup products, has partnered with the actress to promote their ghee-based lipsticks, lip glosses, foundations, and other makeup products set to launch this year. Athiya, who is known for her wholesome and organic beauty routines, embodies the brand’s philosophy of re-imagining traditional Ayurvedic formulas in modern-day beauty formats.
Arush Chopra, CEO and co-founder of Just Herbs, states that Athiya is a perfect fit for the brand’s traditional elegance combined with modern aesthetics. Athiya will appear in the brand’s marketing communications across digital and print media, as well as at hundreds of points-of-sale across India. She will also dominate the brand’s online presence, including their website and e-commerce platforms such as Nykaa, Amazon, Flipkart, and Myntra.
Athiya expressed her excitement for the collaboration, stating that she looks forward to promoting the rich Ayurvedic rituals and how it can beautifully combine with modern beauty products for long-lasting solutions. The goal of this association is to advocate for the benefits of Ayurveda in the beauty industry.
The brand’s holistic and natural approach aligns with Athiya’s wholesome take on beauty. Just Herbs is committed to re-inventing traditional Ayurvedic remedies for modern-day consumers. Athiya’s association with the brand will likely enhance their appeal and attract a wider customer base throughout India.
