The production schedule for Apple’s highly anticipated iPhone 15 is reported to be on track, according to supply chain checks. However, analysts are predicting a potentially higher price for the flagship iPhone 15 Pro Max. Jeff Pu, an analyst at Haitong International Tech Research, shared insights on the production schedule, projected assembly volumes, and the likelihood of a price increase in a note to investors.
Mass production of the iPhone 15 is expected to commence in August, which aligns with the usual timeline. Pu estimates that Apple will produce approximately 84 million units, although he doesn’t provide a breakdown by model. However, he does predict that the iPhone 15 Pro Max, or possibly called iPhone 15 Ultra, will be particularly popular in the early stages. This trend follows the historical pattern where the pro models tend to be in higher demand during the first five months after release before the balance shifts.
The expected price increase for the iPhone 15 Pro Max is attributed to the introduction of new features exclusive to this high-end model. While exact details aren’t provided, rumors suggest that the largest iPhone in the lineup will boast features not found in the smaller iPhone 15 Pro. One possible addition is a periscope lens that would enable a higher optical zoom than previous models. Another speculatively mentioned improvement is a new sensor, which would enhance low-light performance and overall image quality across the board.
The iPhone 15 Pro Max is anticipated to offer a larger display and battery compared to its counterparts, but the standout feature will be the inclusion of a periscope lens with the highest optical zoom ever seen in an iPhone. The Pro models are also expected to feature the A17 Bionic chip, Apple’s first 3nm chip, further justifying their premium pricing. Upon release, Apple is likely to sell as many iPhone 15 Pro models as they can produce.
It’s important to mention that this news release is supported by MacDailyNews, an independent tech blog advocating for Apple products. They highlight the key features of the iPhone 15 Pro Max and emphasize its potential success due to the anticipated demand.
In conclusion, the iPhone 15 Pro Max is expected to have a higher price tag than previous models, likely due to the incorporation of advanced features such as the periscope lens and the A17 Bionic chip. Apple’s production schedule seems to be on track, with mass production set to begin in August. As always, Apple fans will eagerly await the official release of the iPhone 15 series to experience the latest innovations from the tech giant.
