Ever since ChatGPT burst onto the surface in 2022, artificial intelligence (AI) has become a red-hot topic. There have been endless debates on whether the opportunities that have arisen courtesy of AI outweigh the obstacles raised by this new technology. But, this dilemma hasn’t stopped big tech companies from investing in it. From AI chatbots to tools that can be used for various purposes including image generation, and code interpretation, we’ve already seen mass adoption of AI. It has even reached smartphones, with Google and Samsung rolling out smartphones with multiple AI features. However, Apple, the world’s top smartphone maker, has stayed aloof from it so far, but not anymore! A new report suggests Apple has been quietly making acquisitions, staff hires, and increasing its investment to bolster its AI capabilities.
According to a Financial Times report, research from PitchBook shows that the Cupertino-based tech giant has been busy acquiring AI startups. In fact, it has acquired 21 startups since 2017, which is more than any of its big tech rivals. Its most recent acquisition was just last year when it took over an AI-powered video compression maker called WaveOne.
I’d be shocked if they don’t do a sizeable AI deal this year because there’s an AI arms race going on, and Apple is not going to be on the outside looking in, said Daniel Ives at Wedbush Securities.
Morgan Stanley analysts say that Apple has also been organizing hirings in the AI field, with most of its job postings involving Deep Learning.
Apple’s AI efforts are reportedly being led by two of its Senior Vice Presidents inside the Cupertino-based tech giant – John Giannandrea and Craig Federighi. Both the VPs are being termed as executive sponsors of the AI push, while Eddie Cue, Apple’s head of Services, has also gotten involved. For the unaware, Giannandrea led Google Search and AI before joining Apple in 2018.
While Giannandrea’s team is working on developing an AI system and using Siri to implement it, Federighi’s team is the one actively trying to incorporate generative AI features into iOS 18. As part of the efforts to make groundbreaking innovations in AI, Apple is reportedly looking to spend a staggering $1 billion a year on it.
With these acquisitions and strategic hires, Apple is showing its determination to catch up with its competitors in the AI field. As other major technology companies pour money into AI, Apple understands that dominating this emerging technology will be crucial for its future success.
As the AI landscape continues to evolve and mature, it is essential for Apple to position itself at the forefront of this technological revolution. By staying ahead of the curve and investing heavily in AI, Apple is demonstrating its commitment to delivering cutting-edge products and services to its loyal customer base.
While some may argue that AI’s rapid growth poses dangers and raises questions about privacy and ethics, Apple’s move into this field indicates its confidence in navigating and addressing these concerns. As one of the most influential companies in the world, Apple understands the responsibility that comes with harnessing the power of AI and will likely take a proactive approach to ensure its responsible and ethical use.
As Apple ramps up its AI efforts, the impact will undoubtedly be felt throughout the tech industry. With its vast resources, extensive consumer base, and track record of innovation, Apple has the potential to disrupt the AI landscape and shape its future trajectory.
As consumers and AI enthusiasts eagerly await Apple’s AI advancements, it is clear that the company’s foray into this technology will not only shape its own future but could also have profound implications for the broader AI industry.
In conclusion, Apple’s recent acquisitions, staff hirings, and increased investment in AI indicate its determination to become a major player in this field. With its late entry into the AI market, Apple is keen on catching up with its competitors and positioning itself as a leader in this emerging technology. As the AI arms race intensifies, it will be fascinating to see how Apple’s AI endeavors unfold and the impact they have on the wider technology landscape.
