Morning Brew stated in its report that for Apple, such a partnership could be a strategic move to reshape investor perceptions regarding its AI capabilities. Despite Tim Cook’s recent assertion of significant AI investments, Bloomberg suggested that Apple’s AI offerings still lag behind leading models. However, Apple could leverage its in-house AI for on-device tasks while utilizing Gemini’s prowess for more intricate cloud-based features, such as text-to-image generation.
Apple Partners with Gemini to Enhance AI Capabilities
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