Apple is set to introduce generative artificial intelligence (AI) tools to its iPhones by the end of the year through iOS 18, the latest major update. This move comes after Apple’s acquisition of approximately 20 specialist startups over the past few years, indicating their commitment to developing AI-based innovations. While details about the specific features remain undisclosed, AI capabilities are expected to enhance document and photo management on iPhones, as well as improve Siri’s language model for more precise and contextual responses.
In order to stay competitive with rival Google, which has already announced new AI-driven features for web searches on smartphones, Apple needs to keep up with the evolving technology landscape. Google’s plans include allowing users to search anytime and from any format, whether it be through video, photo, or text, without the need to switch between applications. Additionally, the recently released Samsung Galaxy S24 is the first smartphone to leverage Google’s multimodal language model called Gemini.
To learn more about Apple’s AI plans, interested individuals can look forward to the annual Worldwide Developers Conference (WWDC) in June. This conference will likely provide further information on Apple’s advancements in AI for iPhones.
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In summary, anticipation is building as Apple prepares to incorporate generative AI into its iPhones through iOS 18. This move demonstrates their commitment to harnessing the power of AI to enhance user experiences. With Google already spearheading AI-driven features, Apple needs to stay on top of the technology race. For more details on Apple’s AI advancements, WWDC in June is the event to watch.
