Americans’ love for college football teams surpasses their affinity for top brands like Apple, Coca-Cola, and Nike, according to a recent survey conducted by Meyocks, a branding and marketing agency. The survey delved into brand strength and discovered that Americans would be more disappointed if they were unable to watch their favorite college football team for a year rather than living without these renowned brands.
Surprisingly, the only brands that beat college football teams in terms of emotional connection were Patagonia apparel and John Deere lawn mowers. Among the 14 brands tested, respondents expressed a stronger attachment to their preferred restaurant than to Starbucks, their favorite college football team over screen time on Facebook, and their preferred alcoholic beverage over Coca-Cola.
Interestingly, the study unveiled regional discrepancies in Americans’ attachment to college football teams. Individuals residing in western states showed less loyalty to their favorite college football teams compared to those in the South or Midwest. The president of Meyocks, who commented on the findings, suggested this might confirm the ongoing dilemma faced by the Pac-12 conference. Westerners may feel they have better ways to spend their Saturdays in the fall – perhaps enjoying outdoor activities while donning their Patagonia apparel – rather than watching college football.
In conclusion, the survey conducted by Meyocks highlights the deep-rooted love Americans have for their favorite college football teams, ranking them above iconic brands like Apple, Coca-Cola, and Nike. It also sheds light on the greater attachment Americans have to their favorite restaurants than notable entities such as Starbucks, their preferred college football teams over screen time on Facebook, and their beloved alcoholic beverages over Coca-Cola. These survey results offer valuable insights into the emotional connections people form with various brands and the different priorities they hold across different regions.
