The influence of motorsports on menswear is undeniable, with racing-inspired fashion making its way from the racetrack to the runway. Alpinestars, a brand deeply rooted in the world of motorsports, has been at the forefront of this trend. Founded in 1963, Alpinestars initially focused on creating boots for motocross. Over the years, the brand expanded its offerings to provide advanced protective gear for both professional and amateur riders and drivers.
However, Alpinestars has recently recognized the growing number of fans who want to integrate their gear into everyday life. To meet this demand, the company launched Alpinestars Reserve, a project dedicated to collaborating with fashion labels to create clothing designed for both style and functionality. Denise Focil, in charge of fashion collaborations at Alpinestars, explains that the project has been carefully curated to work with brands that can interpret their products in the right way.
The impact of Alpinestars’ collaboration with other fashion brands has already been felt, with celebrities like Kim Kardashian sporting their designs. Focil believes that this integration of motorsports fashion into mainstream culture is not just another passing trend. Throughout her 23 years with the brand, she has seen the enduring appeal of motorsports gear and believes it will continue to resonate with people.
What sets Alpinestars apart is its authenticity. As a family-owned business, it remains true to its roots, providing gear that not only captures personal style but also offers a sense of security. Focil humorously notes that while Alpinestars typically makes armor for those who actually need protection, in this case, it serves as armor for just facing everyday life.
Although Alpinestars has historically enjoyed a celebrity following, the brand’s expansion into collaborations demonstrates its commitment to evolving and reaching a wider audience. As for future plans, Focil remains tight-lipped but assures that the long-term strategy is well-considered.
With the rise of motorsports-inspired fashion, Alpinestars has found its niche, combining practicality with style. The brand’s ability to resonate with both motorsports enthusiasts and fashion-forward individuals sets it apart from others in the industry. As motorsports continue to captivate audiences worldwide, Alpinestars is poised to lead the charge in outfitting both the racetrack and the runway.
In conclusion, Alpinestars’ journey from the racetrack to the runway showcases the growing influence of motorsports on menswear. Through fashion collaborations and a focus on creating clothes that marry style with functionality, the brand has cemented its place in the world of high fashion. With its rich history and commitment to authenticity, Alpinestars is well-positioned to continue making strides in the motorsports fashion arena. Whether stepping onto the sidewalk or climbing into a supercar, Alpinestars ensures that individuals can face everyday life with confidence and style.
