Alfa Romeo F1 Team has unveiled a striking new livery ahead of the Spa race, celebrating its partnership with streaming giants, KICK. The team’s C43s driven by Valtteri Bottas and Zhou Guanyu will now feature neon green accents and additional branding, making them stand out on the grid.
The collaboration between Alfa Romeo F1 Team and KICK was announced earlier this year and has been a resounding success. KICK, a creator-first streaming platform, quickly gained popularity and amassed over 14 million registered users in just seven months. As part of the partnership, KICK also became the title partner of the Alfa Romeo F1 Team KICK Esports squad, which will compete in the F1 Esports Pro Championship later this year.
In a tribute to KICK’s content creators, the special livery showcases the names of the platform’s most prominent personalities on the C43’s halo. The design highlights KICK’s distinctive brand elements, including neon green face locks and emoticons, as well as its unique 95-5 revenue split. This eye-catching livery is sure to make waves at one of the most iconic races on the calendar.
But the partnership between Alfa Romeo F1 Team and KICK doesn’t stop there. The KICK Streaming-liveried Alfa Romeo F1 Team KICK C43 will also be available for download in the new F1 23 videogame during the month of August, giving fans and gamers alike the chance to experience the unique design.
Alessandro Alunni Bravi, Team Representative, expressed his excitement about the collaboration, stating that the livery reflects KICK’s disruptive philosophy and their shared focus on creators. He emphasized the importance of collaboration and how the strength of the team, both on and off the track, contributes to their success.
Akhil Sarin, Director of Acquisition at Kick.com, touted the platform’s rapid growth and its commitment to fair revenue sharing with creators. He mentioned how the KICK-inspired livery celebrates the community’s contributions to the platform’s success and puts creators in the spotlight.
The Sauber Group of Companies, which includes Sauber Motorsport AG and Sauber Technologies AG, operates Alfa Romeo’s Formula One team. This Swiss company has a history of innovating and setting standards in race car design, construction, and development.
As the Alfa Romeo F1 Team gears up for the Spa race, fans can look forward to a visually captivating sight on the track. The bold and distinctive livery exemplifies the successful partnership between Alfa Romeo F1 Team and KICK, showcasing their shared commitment to creativity, innovation, and entertaining the next generation.
In conclusion, the Alfa Romeo F1 Team’s unveiling of the KICK-inspired livery captures the essence of their partnership with streaming platform KICK. With its eye-catching design and dedication to creators, this livery promises to make a memorable impression at the Spa race. Combined with the availability of the KICK Streaming-liveried car in the F1 23 videogame, fans and gamers will have the opportunity to experience the excitement firsthand. As the team takes to the track, the livery stands as a testament to Alfa Romeo F1 Team and KICK’s shared vision of disruption, innovation, and community engagement.
