Ajay Devgn’s NY Cinemas to Revive 57-Year-Old Heritage in Kanpur

Bollywood actor Ajay Devgn’s multiplex chain, NY Cinemas, is set to revive Kanpur’s iconic Heer Palace and bring new life to the city’s culture and heritage. Heer Palace is one of Kanpur’s oldest movie theatres, built in 1966, and was a single-screen cinema before being converted into a luxurious three-screen multiplex. The cinema is split into two levels with a seating capacity of around 700 people and includes 3D screens and top-of-the-line plush seats. NY Cinemas was inspired by the city’s rich cultural diversity and abundance of historical landmarks, as seen in its architecture. The cinema also features Dolby Atmos surround sound and a live station where foodies can enjoy a meal of their choice. Ajay Devgn founded NY Cinemas as a pure passion for the love of cinema, and the chain is already operational in 11 cities, with Kanpur being the 5th city in the state of Uttar Pradesh. Speaking of the new venture, Rajeev Sharma, CEO of NY Cinemas, said the objective is to offer Kanpurians an immersive entertainment space retaining Heer Palace’s vintage look and feel but with a NY style. The NY store also offers unique collectibles and celebrity-branded merchandise.