Telecom operator Bharti Airtel has launched a new platform called Airtel IQ Reach in a bid to capture a significant portion of the enterprise communication services market for small and medium businesses. Designed as a communications platform as a service (CPaaS), Airtel IQ Reach offers prepaid pay-as-you-go plans that allow businesses to engage with their target customers.
Abhishek Biswal, Head of Digital Products & Services at Airtel Business, revealed that around 20-25% of the target message market consists of small and medium businesses seeking promotion. Airtel aims to become the market leader in terms of message volumes by focusing on this segment. The service requires Airtel IQ subscribers to spend between INR 10,000 and INR 1.5 lakh per month to access the platform.
Airtel IQ Reach is a self-service platform that empowers businesses to send personalized communications to pre-defined customer segments. By leveraging this platform, small and medium businesses can effectively target their customers with tailored messages.
Airtel’s new offering comes as the company looks to strengthen its position in the business communication services market. With Airtel IQ Reach, the telecom operator aims to provide small and medium businesses with a cost-effective solution to communicate with their desired audience.
In the competitive landscape of enterprise communication services, Airtel hopes to leverage its expertise and infrastructure to offer a compelling solution to businesses of all sizes. By addressing the needs of small and medium businesses, Airtel IQ Reach aims to be a game-changer in the market and capture a significant share of the segment.
As companies seek innovative ways to connect with their customers, platforms like Airtel IQ Reach become increasingly important. With its prepaid communication plans, Airtel offers a flexible and affordable option for businesses looking to optimize their communication strategies.
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