To tap into artificial intelligence or not; that’s the question seemingly every industry has been asking themselves in the past year — from healthcare and finance to media and entertainment.
When it comes to the creator economy, some companies have made such advancements that experts like Amber Venz Box, founder of social shopping platform LTK, don’t see how the industry can survive without it going forward.
AI is revolutionizing the creator landscape, helping us creators with everything from discovery to efficiency to even how we evaluate our success and so much more. It’s an exciting era, she told Business Insider.
Although the rise of generative-AI tools ignited a fear that content creation may soon become redundant — or be entirely taken over by AI-generated characters like models and influencers — most industry experts think that scenario is unlikely.
The very idea of using AI-generated images and videos is at odds with what is proven to work on TikTok and Instagram — raw authenticity, Chen said, explaining that online audiences enjoy seeing creators’ imperfect moments, like mistakes while filming or messy rooms. Gen AI only makes the creator less relatable, not more so.
Not only that — AI is still in its infancy, and many tools don’t deliver on their promises.
There was so much hype around the tasks AI could take over, but a lot of tools still need to be refined and improved before they become dependable solutions for marketers or creators, said Lia Haberman, influencer-marketing expert and instructor at UCLA Extension.
Instead, the real value of AI may lie in speeding up processes, increasing productivity, and eliminating time-consuming tasks like video and audio editing, dubbing, or project management.
AI is creating more of a level playing field for creators, said Lindsey Gamble, associate director of influencer innovation at influencer-marketing firm Mavrck. With the increasing number of AI startups, creators have numerous ways to speed up their processes and workflow. Previously, creators needed significant time and financial resources for such tasks.
However, navigating the sea of tools that have cropped up in the past year can be challenging.
To understand which companies are moving the needle and providing the most value in the influencer industry, BI spoke with 18 creator-economy experts — including creators, managers, marketers, and video editors.
These insightful conversations have revealed 13 innovative AI tools that are changing content creators’ work processes, from ideation to production to editing. Each tool aims to streamline creator workflows and enhance productivity while preserving the authenticity that audiences crave.
Here are some of the standout AI tools identified by the experts:
1. Creary: A platform that uses AI to analyze trends and suggest content ideas based on a creator’s niche and target audience.
2. CopyAI: An AI-powered writing assistant that generates persuasive and engaging copy for social media captions, ad campaigns, and blog posts.
3. Spikomat: An AI-driven tool that transforms written content into engaging video presentations, complete with visuals and voiceovers.
4. ClipFix: A video editing tool that uses AI algorithms to automatically fix common video flaws such as shaky footage, poor lighting, and background noise.
5. AudioRev: An AI-powered transcription service that converts audio recordings into text, saving creators valuable time in transcribing interviews or dialogues.
6. Flowframe: A collaborative project management tool that leverages AI to automate repetitive tasks and track progress, allowing creators to focus on their creative work.
7. RetouchAI: A photo-editing tool that uses AI to enhance images, remove imperfections, and retouch portraits, giving creators more polished visuals for their content.
8. ClearTune: An AI-driven audio editing tool that helps creators improve the quality of their audio recordings, reducing background noise and enhancing sound clarity.
9. GrammarCraft: A grammar and spell-checking tool powered by AI, ensuring that creators’ written content is error-free and professional.
10. StyleMatic: An AI-based fashion recommendation tool that helps creators discover trendy and relevant outfits, assisting them in curating their visual content.
11. PostOptimizer: A social media scheduling tool that analyzes audience engagement patterns and suggests optimal posting times and content types to maximize reach and impact.
12. AdVise: An AI-powered tool that provides data-driven insights and recommendations for optimizing ad campaigns, helping creators achieve better results and higher return on investment.
13. LexiProof: A language translation tool that utilizes AI to accurately translate content into multiple languages, allowing creators to connect with global audiences effectively.
While these AI tools offer significant benefits to content creators, it’s important to note that they are not meant to replace human creativity or authenticity. Rather, they complement and enhance the creative process, empowering creators to work more efficiently and effectively.
As AI technology continues to evolve, it holds the potential to reshape the creator economy even further. By leveraging these innovative tools, content creators can navigate the ever-evolving digital landscape and continue to captivate audiences with their unique perspectives and authentic storytelling.
In the words of Amber Venz Box, AI is not here to replace us; it’s here to elevate us. Embracing this technology allows us to unlock new creative possibilities and take our work to new heights.
The future of content creation is undoubtedly intertwined with AI, as creators harness its power to fuel their imaginations and push the boundaries of storytelling. With these 13 innovative AI tools leading the way, the possibilities for content creators are limitless.
