Affle India Limited, a global technology company specializing in consumer intelligence, has announced the filing of 15 patents in India. These patents focus on advanced artificial intelligence (AI) subjects, including automated AI agents, personalization, recommendation systems, predictive analysis, privacy management, enhanced fraud detection, and security measures.
According to Affle, these patents will drive innovation in futuristic use cases that involve the interaction, training, and integration of Generative AI agents. The scope of the technology goes beyond mobile-based interactions and encompasses signals and intelligent interactions across connected devices.
The patent filings also address data privacy and enhanced fraud detection approaches for AI agents, featuring secure public cloud enclaves, secure transfer systems, and data destruction.
Anuj Khanna Sohum, the MD and CEO of Affle, highlighted the significance of these patents, stating, These patents continue to augment our tech portfolio and cover the salient aspects of responsible and ethical integration of AI. We remain committed to powering digital transformational journeys for advertisers globally and making sustained efforts towards advanced digital technologies that build greater defensibility, provide competitive differentiation, and strategic value to our customers.
Charles Yong, the Chief Architect and Technology Officer, added, Our tech innovation efforts are set to enhance our advanced AI-driven intelligence-based consumer experiences and power next-gen customer-centric technologies. We continue to focus on expanding the breadth of our IP assets, enabling us to drive sustainable business impact and ensure conversions across connected devices.
In addition to their patent filings, Affle made headlines earlier this year with the acquisition of YouAppi, a global programmatic mobile app marketing platform. Founded in the US in 2011, YouAppi operates worldwide and offers AI and ML-powered programmatic mobile app marketing solutions with real-time results optimization, primarily serving the rapidly growing gaming industry.
Affle’s latest move in filing these patents demonstrates their commitment to pushing the boundaries of AI technology and advancing innovation in various domains. The company’s focus on responsible and ethical integration of AI will likely contribute to the development of groundbreaking solutions that benefit their customers and the wider consumer market.
With its recent acquisitions and continuous efforts to expand its intellectual property assets, Affle India Limited is positioning itself as a major player in the tech industry. The company’s dedication to advancing digital technologies and delivering meaningful customer-centric experiences paves the way for a promising future in the technology sector.
