Affle (India) Limited, through its subsidiaries (“Affle”), has recently announced the acquisition of YouAppi, a global programmatic mobile app marketing platform. YouAppi Inc was incorporated in the United States in 2011 and has teams stationed in the USA, Israel, and Japan.
Anuj Khanna Sohum, MD and CEO of Affle, expressed his excitement at the announcement of the acquisition. He believes that the acquisition will bring in many synergies to strengthen YouAppi as a Consumer Platform business in the growing and resilient gaming vertical. He was also impressed with YouAppi’s entrepreneurial culture and their success in executing tech innovations and attaining profitable growth.
YouAppi Co-Founder and CEO, Moshe Vaknin, shared his enthusiasm at becoming part of the Affle family and stated that it would help to accelerate the YouAppi vision. He believes that the complementary technology capabilities and business models of both companies will prove to be beneficial for all customers.
Affle is a technology company that specializes in delivering consumer recommendations and conversions through relevant mobile advertising. Its portfolio includes many consumer platforms, such as Appnext, Jampp, MAAS, mediasmart, RevX, and YouAppi.
YouAppi is a global technology platform that specializes in mobile app marketing. It claims to help game developers unlock greater consumer conversions both on Android and iOS platforms.
This acquisition will hopefully benefit both Affle and its consumers. It will help Affle expand its market in the gaming vertical, and it will also allow YouAppi to leverage their services to Affle’s extensive network.
