NBA star James Harden experienced a remarkable feat as his branded wine sold out in just 14 seconds during a live stream event in China. The live stream, hosted by Crazy Brother Yang, showcased the immense power of live broadcasting in a country that is passionate about basketball.
Harden, known for his skills as a guard with the Philadelphia 76ers, participated eagerly in the live stream, attracting around 15 million viewers. He promoted his popular J-Harden brand wine during the event. When Yang asked about his usual daily sales, Harden humbly mentioned that he typically sells only a few cases per store.
In a daring move, Yang challenged Harden to witness the fast-paced sales during the live stream. Harden agreed and watched as Yang initiated the sale. To everyone’s surprise, Yang received a staggering 5,000 orders for two bottles priced at $60 each in just 14 seconds. This extraordinary achievement generated a remarkable revenue of $300,000.
Live stream shopping has become a multi-billion dollar industry in China, combining entertainment with e-commerce. Broadcasters allure viewers with real-time flash offers and discount coupons, enabling them to instantly purchase products and send virtual gifts to their favorite celebrities.
Harden’s live stream event became a sensation on Chinese social media platforms, leading supporters to jokingly suggest that he could consider playing basketball in China instead of the NBA to capitalize on his local fan base.
Basketball has a massive following in China, largely due to the NBA career of Chinese hero Yao Ming. The NBA’s involvement in China includes initiatives like court construction, preseason games, and free television rights. This close relationship has been highly profitable through sponsorship deals for the league and its players. Before the pandemic, it was estimated that China contributed at least 10% of the NBA’s overall revenue.
In summary, James Harden’s wine selling out in just 14 seconds on a Chinese live stream demonstrates the incredible influence of this emerging industry. It underscores the significant opportunities for NBA players and the league as a whole in the basketball-crazed Chinese market. With the success of live stream events, it is clear that China has become a key market for the thriving global sports industry.
