Globant, LaLiga Tech, and Microsoft are joining forces to revolutionize the sports industry through AI-driven innovations. The collaboration aims to enhance the fan experience, improve available sports data, and make real-time decision-making easier for coaches. Although the partnership initially focused on football, future projects will extend to other sports such as basketball, rugby, and tennis.
Using Microsoft Azure OpenAI Service, LaLiga Tech will have access to advanced AI tools including natural language processing, machine learning, and data analytics. This collaboration will enable them to leverage the power of state-of-the-art AI models like OpenAI GPT-4 and GPT-3.5, combined with Azure business services and AI-optimized infrastructure.
Agustin Huerta, SVP of Technology at Globant, expressed the company’s commitment to deploying AI solutions across various areas of operation to enhance productivity and efficiency. He believes that the initial tests of the joint venture with LaLiga have been highly successful and disruptive.
Gonzalo Zarza, Chief Data Officer at LaLiga Tech, stated that the collaboration brings together Globant’s technological capabilities and LaLiga’s sporting expertise to drive innovation and reinvent the sports landscape. The partnership with Microsoft represents a significant milestone in their longstanding collaboration.
Ignacio León, Enterprise Commercial Lead of Microsoft Spain, emphasized the company’s excitement about the potential of AI in transforming the sports industry. Microsoft is dedicated to using their technology to drive positive change and enhance the sports experience for all involved.
Led by its technology innovation team, LaLiga Tech constantly innovates with AI to provide world-class products and services to sports fans worldwide. They adhere to the principles of the AI Manifesto, overcoming ethical challenges and social risks in close alignment with Globant.
Globant is a digitally native company that helps organizations reinvent themselves and unleash their potential through innovation, design, and engineering at scale. LaLiga Tech, powered by Globant and LaLiga, offers digital transformation solutions to the global sports and entertainment sector.
The collaboration between Globant, LaLiga Tech, and Microsoft aims to pave the way for a new era of AI-driven sports innovations. By leveraging the power of AI, they hope to transform the fan experience, enhance data analysis for coaches, and create immersive content for broadcasters.
