World Athletics Productions, in collaboration with ITN, is gearing up for the highly anticipated World Athletics Championships (WCH) in Budapest, set to commence on August 19th. As the host broadcaster for the Championships since 2019, ITN’s expertise in live broadcast production will be instrumental in bringing audiences closer to the sport through innovative technical setups.
Dubbed as the biggest sporting event Hungary has ever hosted, the WCH is also the largest single venue sporting event worldwide this year. Over the course of nine consecutive days, 2,000 athletes from 200 countries will battle it out, captivating an estimated global audience of one billion across 200 territories and over 100 rights holders.
In preparation for this monumental event, the broadcast compound in Budapest has been doubled in size compared to last year’s setup in Oregon. The expansive compound boasts state-of-the-art facilities designed to support the grand celebration of athletics on the banks of the Danube.
Alastair Waddington, ITN Director of Sport and Managing Director of World Athletics Productions, emphasized the significance of providing a fitting production plan and support services for an international sports event of this magnitude. With the Championships being broadcast and streamed live in more than 200 countries, attracting over a billion viewers, Waddington highlighted the collaborative effort with rights holding broadcasters to engage new audiences in the world of athletics.
Expectations are high as viewers at home eagerly anticipate ITN’s signature up-close-and-personal storytelling approach, bringing the athletes to the forefront of the action. Whether on the track, in the Call Room, or behind the scenes, viewers can anticipate being treated to unparalleled access and immersive experiences. The aim is to celebrate the heroes, rivalries, and exceptional performances that make athletics such a captivating sport.
The National Athletics Centre, a stunning purpose-built stadium, will serve as the backdrop for this extravaganza. Its impressive grandeur will further amplify the excitement and glamour of the Championships. With the event poised to captivate audiences globally, ITN and World Athletics Productions are determined to provide the best seat in the house for viewers at home.
As the sporting world gears up for the World Athletics Championships in Budapest, all eyes will be on the remarkable athletes as they push their limits and strive for victory on the international stage. Through meticulous planning, technical expertise, and captivating storytelling, ITN and World Athletics Productions are poised to deliver a memorable and inclusive viewing experience for audiences worldwide. With the stage set, the countdown begins for what promises to be an electrifying showcase of athletic prowess and sportsmanship.
