Newegg Commerce Inc. has found a new way to engage customers using artificial intelligence (AI). The global technology e-commerce retailer is now using ChatGPT, an AI model that interacts with users in a conversational style, to summarize customer reviews. By leveraging ChatGPT, Newegg can analyze all reviews and extract key terms and phrases to generate synopses called Review Bytes. These summaries provide customers with a concise overview of product owners’ opinions, allowing them to gauge customer sentiment without having to read the full reviews.
In addition to the Review Bytes, Newegg also provides a paragraph summary called Summary, which elaborates on key points from customer reviews. By clicking on each Review Byte, customers can access the full reviews from which the information originated. However, it’s worth noting that these features are currently only available on Newegg’s desktop website for products with a minimum number of reviews.
Newegg has been actively integrating ChatGPT in various aspects of its digital offerings. For example, the company recently introduced a ChatGPT plug-in for the Newegg PC Builder, its online shop for designing and building custom PCs. Additionally, Newegg has launched Home Showcase, an interactive online shopping experience for home products. To improve product visuals and create product descriptions, Newegg has implemented Stable Diffusion AI, a text-to-image AI model, and ChatGPT respectively.
ChatGPT is also utilized by Newegg to continually refine and enhance its responses in multiple customer-facing areas of its site. This includes optimizing text content throughout the website, transforming customer service chat, customer email subject lines, and search engine optimization.
Newegg aims to leverage generative AI to enhance the customer experience and simplify the process of making informed purchase decisions. By offering ChatGPT-powered customer review summaries, Newegg aims to reduce the arduous nature of analyzing relevant information before buying a product, ultimately improving the overall shopping experience for its customers.
Newegg Commerce Inc., founded in 2001 and headquartered in the City of Industry, California, is a globally recognized online retailer specializing in PC hardware, consumer electronics, gaming peripherals, home appliances, automotive products, and consumer technology.
In conclusion, Newegg is utilizing AI technology, particularly the ChatGPT model, to summarize customer reviews and provide concise summaries on its product pages. This innovative approach aims to simplify the purchasing process and improve the overall customer experience. With the integration of ChatGPT in multiple digital offerings, Newegg continues to leverage artificial intelligence to optimize various aspects of its website and enhance customer interactions.
