Adria Media Group (AMG) continues to dominate the Serbian media market, maintaining its unmatched position as the leading publisher. According to data from Gemius, AMG boasts 207,216 more users than the second-ranked publisher and an impressive 469,344 more users than the third-ranked publisher on the web portals in Serbia.
The strong performance of AMG’s web portals, Kurir, Mondo, and Espreso, has contributed to their consistent presence in the top 10 websites in Serbia. The latest data from Gemius highlights the power of AMG’s dominance in the Serbian media market.
Gemius has introduced a new way of presenting data, focusing on internet reach and time spent on a website, known as ATS. This new presentation method highlights the true power of both brands and publishers, solidifying AMG’s lead over its competitors even more convincingly.
In July, AMG once again set records with the highest number of real users, page views, and visits. Additionally, an impressive 81.76 percent of internet users in Serbia spent an average of one hour and 11 minutes monthly on AMG’s web portals. This represents a one percent increase compared to the previous month, further reinforcing AMG’s status as Serbia’s first choice.
AMG excels across all parameters, including real users, page views, visits, and time spent on their websites. The cumulative time spent by the Serbian population on AMG’s websites in July alone amounts to an astonishing 524 years and 27 days, surpassing competitors by 57 percent and 91 percent, respectively.
AMG’s dominance extends to page views as well, where they have maintained their first-place position for four consecutive years. In July, visitors to AMG’s internet editions viewed over 271.4 million web pages, outperforming the second-ranked competitor by 65 percent and the third-ranked competitor by an impressive 118 percent.
Additionally, AMG garnered over 89 million visits in July alone, surpassing the second-ranked competitor by 32 percent and the third-ranked competitor by 58 percent, according to the Gemius list.
AMG’s dominance transcends specific categories, with leadership in the news, woman/lifestyle, and sport segments. Kurir.rs, in particular, has reigned as the most-read Serbian website for an impressive 57 consecutive months, attracting the highest number of page views and the most loyal readership. In July, Kurir had over 184 million page views, a 30 percent lead over the closest competitor.
As for women’s web portals, Kurir Stil has established itself as the leading website in Serbia. With 1.89 million real users in July, Kurir Stil attracted 117,648 more users than the second-ranked Blic Žena. The website also recorded 3.8 million page views, a 25 percent margin over the second-ranked women’s website.
AMG’s success is further exemplified by Kurir Television, the most-watched generalist cable television channel on the networks where it is available. In just three years of broadcasting, Kurir Television has secured the largest viewership share, reaching over 600,000 viewers daily. The channel’s success stems from its high-quality content, including news programs, entertainment, family content, TV series, and films.
Moreover, AMG’s specialized brands, such as Smartlife, Lepa & Srećna, Stvar ukusa, Sensa, Wanted, Yumama, Glossy, Stil, National Geographic Srbija, and Elle Srbija, significantly contribute to the group’s success.
As Adria Media Group continues to dominate the Serbian media market, they express their gratitude to readers, viewers, employees, clients, and partners for their trust and contribution to their ongoing achievements.
Gemius’ data remains a trusted standard in internet research and measurement, widely accepted by media agencies, online media, and advertisers in Eastern and Central Europe. The official readership figures remain comparable and publicly available for anyone interested in accessing them.
With its strong presence and unwavering market dominance, Adria Media Group solidifies its position as a leader in the Serbian media landscape, shaping the future of digital publishing in the region.
