Reliance-owned JioCinema has set a world record with 12 crore unique viewers streaming the rain-affected final match of Tata IPL. The over-the-top platform also created another record with 3.2 crore peak concurrency of viewers. JioCinema’s success came in part thanks to its 17 simultaneous feeds across 12 languages and multi-cam views, which allowed for an unprecedented degree of autonomy for viewers. Additionally, the streaming platform’s use of AR/VR and 360-degree viewing delivered a stadium-like experience for users. Furthermore, JioCinema’s unique features resulted in an increase in the average time per customer to over 60 minutes per match.
JioCinema is an over-the-top streaming platform owned by Reliance Industries and was launched in 2016. The platform provides digital content in multiple languages and offers exclusive movies, original shows, and TV series. JioCinema aims to offer users a blend of regional and international movies and has collaborations with various studios and content distributors.
Anil Jayaraj is the CEO of Viacom18 Sports and commented on JioCinema’s record-breaking engagement in the IPL. Jayaraj noted that it marked an inflection point in the industry where both advertisers and viewers have made their preference clear. Furthermore, Jayaraj highlighted the significance of the engagement and participation on digital noting that it is a turning point for the way viewership and AdEx are deployed going forward.
