Max Life Insurance and Axis Bank have successfully completed their 13-year bancassurance partnership, which has provided life insurance solutions to over 2.5 million customers with total assured sums of INR 3,81,900 crores. The companies aim to continue strengthening this partnership, increasing their distribution network, leveraging the latest technology and offering innovative products to meet customers’ needs. Both Max Life and Axis Bank share values of customer obsession and collaboration that have enabled them to strengthen their alliance over the past decade. With the acquisition of a 12.99 percent equity stake in Max Life by Axis Group, both companies are committed to deepening insurance penetration in India. The ultimate goal is to position themselves as top leaders in the Indian life insurance sector and provide value to all stakeholders.
Max Life Insurance Co. Ltd. is an India-based life insurance company that offers a comprehensive suite of services and solutions to its customers. Founded in 2000, Max Life Insurance collaborates with Axis Bank to provide their customers with innovative life insurance products to secure their financial futures.
V. Viswanand is the Deputy Managing Director of Max Life Insurance and has been with the company since 2004. His expertise has helped shape Max Life Insurance into a top leader in the Indian life insurance sector. With over 24 years of experience in the insurance sector, V. Viswanand is well-regarded for his deep industry insights and his ability to deliver strong value to all stakeholders.
