Toyota’s iconic Land Cruiser is making a comeback in the United States next year as a compact hybrid SUV with a heritage design. The 2024 Toyota Land Cruiser will harken back to its original off-roading roots, offering a more nimble and affordable option compared to its previous bulky predecessor.
Unlike its bloated counterpart that overlapped with similar body-on-frame Lexus models, the 2024 Land Cruiser will be smaller in size and equipped with a hybridized turbocharged powertrain. This updated version will also feature a range of infotainment and driver assistance features, catering to the modern needs of consumers. However, it retains the classic boxy look that pays homage to its early heritage.
The U.S. version of the Land Cruiser will be imported from Japan and based on the Land Cruiser Prado, which Toyota sells under the Lexus GX badge in other global markets. This reintroduction of the Land Cruiser to the U.S. market comes at a more accessible price point, starting in the mid-$50,000 range. In contrast, when Toyota suspended U.S. sales of the Land Cruiser in 2021 after a 63-year run, the off-roader started at a hefty $86,880, including shipping.
Toyota’s division head, Dave Christ, expressed the importance of the Land Cruiser’s return, stating, This icon belongs in our lineup. The 2024 Land Cruiser aims to embody its heritage-inspired design while maintaining the legendary capability and durability that the Land Cruiser is renowned for. Toyota intends to attract customers looking for adventure and globetrotting experiences, as the Land Cruiser has done for generations.
With this exciting news, Toyota is not only making a statement about its commitment to heritage design and off-road capability, but also catering to the evolving demands of SUV enthusiasts. The compact hybrid SUV segment has gained traction in recent years due to its combination of fuel efficiency and performance, making it a compelling choice for consumers seeking both environmental sustainability and thrilling adventures.
The 2024 Land Cruiser’s entry into the market offers an intriguing alternative for SUV buyers, as it provides a blend of nostalgic design elements with modern technology and functionality. Toyota’s decision to revive the Land Cruiser is likely to resonate with both existing fans of the brand and new customers looking for a versatile and capable vehicle.
As the brand prepares for the reintroduction of the Land Cruiser, Toyota aims to capture the attention of adventure-seeking consumers who are drawn to its rich legacy and off-road prowess. With the compact hybrid SUV market continually growing in popularity, the Land Cruiser’s heritage-inspired design and hybrid powertrain position it as a formidable competitor in this segment.
The 2024 Toyota Land Cruiser harmonizes the brand’s iconic past with contemporary advancements, presenting a desirable option for individuals seeking a vehicle that seamlessly blends style, performance, and practicality. As Toyota prepares for the official launch of the Land Cruiser next year, SUV enthusiasts can eagerly anticipate embarking on new adventures with this revived and reimagined automotive legend.
