Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming 2023 ICC Men’s Cricket World Cup. This collaboration is part of a four-year global strategic partnership agreement between the ICC and Coca-Cola. As the exclusive non-alcoholic beverage partner of the ICC, Coca-Cola will leverage its global reach to connect with cricket fans worldwide and promote unity and sportsmanship through various online and offline activations.
Arnab Roy, Vice President of Marketing Coca-Cola India and Southwest Asia, expressed the belief that the ICC Cricket World Cup is the biggest cricket event in the country. The partnership with the ICC provides an excellent opportunity to bring together customers, consumers, brands, and cricket. Coca-Cola plans to engage consumers with innovative offline and online promotions and create memorable experiences for sports fans.
Coca-Cola’s brand activations will include fan engagements, social media campaigns, and promotions to win tickets to the World Cup. The company aims to provide unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.
The four-year agreement encompasses all ICC events globally, such as the ICC Men’s Cricket World Cup 2019, ICC men’s and women’s T20 World Cups in 2020, ICC Women’s World Cup 2021, and the ICC Men’s Cricket World Cup 2023 in India. The partnership aligns Coca-Cola’s diversified portfolio of over 500 brands and worldwide retail reach with ICC’s commitment to expanding cricket’s global presence.
Coca-Cola has a long history of supporting local sporting events and organizations worldwide. The company has been associated with the Olympics for eight decades and has a strong presence in global sports, including the FIFA World Cup and T20 World Cup.
Anurag Dahiya, Chief Commercial Officer of ICC, expressed excitement about the partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience and captivate audiences during the ICC Men’s Cricket World Cup 2023.
The partnership between Coca-Cola and ICC not only showcases the charisma of cricket but also highlights the significance of unity, sportsmanship, and the power of sport to bring people together.
As Coca-Cola and ICC join forces, exciting updates and announcements are expected. The collaboration aims to create an extraordinary ICC Men’s Cricket World Cup 2023 experience. Fans can anticipate an engaging and memorable tournament as Coca-Cola’s beverage portfolio takes center stage through various activations and promotions.
In conclusion, the partnership between Coca-Cola and the International Cricket Council for the upcoming 2023 ICC Men’s Cricket World Cup marks an exciting development for cricket fans around the world. With Coca-Cola’s global reach and innovative activations, this collaboration is set to create a memorable and engaging experience for sports enthusiasts. Stay tuned for more updates and announcements as Coca-Cola and ICC work together to make the ICC Men’s Cricket World Cup 2023 an extraordinary event.
