Netflix Expands AI Team as Hollywood Raises Concerns
Leading streaming platform Netflix is looking to bolster its artificial intelligence (AI) capabilities by hiring AI experts, even as Hollywood writers and performers voice their concerns and go on strike against the technology. The move comes as AI takes center stage in discussions about the future, with some anticipating its potential while others worry about its impact on humanity.
Netflix is currently seeking talent for various machine learning and AI roles, offering annual compensation packages of up to $900,000. The company’s objective is to enhance the power of its machine-learning platform and explore the integration of AI technology into gaming. In a bid to expand its reach in this field, Netflix says:
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However, opposition to AI adoption is mounting in Hollywood. SAG-AFTRA, the world’s largest labor union representing performers and broadcasters, is protesting against the implementation of AI due to concerns about potential job losses for writers, actors, and other industry professionals.
One of the primary apprehensions surrounding artificial intelligence is the use of copyrighted content by AI models. For instance, OpenAI’s ChatGPT is capable of generating texts for movie plots, articles, poems, and essays, raising questions about intellectual property rights.
In a notable incident, comedian Sarah Silverman filed a class action lawsuit against OpenAI and Meta for copyright infringement.
As discussions around AI’s impact on society and creativity continue to intensify, it is imperative to strike a balance between the benefits and potential pitfalls of the technology. While Netflix strives to harness the power of AI to enhance its offerings, Hollywood remains cautious, recognizing the need to address potential repercussions for its workforce.
By bringing together diverse perspectives, it is possible to navigate the complexities of AI adoption in a way that safeguards the interests of all stakeholders, while ensuring that advancements in technology do not come at the expense of human creativity and livelihoods.
