Sohail Rashid’s Aime Dieu Hoodie Designs Making Waves in Premier League and La Liga Clubs
Sohail Rashid, the mastermind behind Aime Dieu, has taken the football world by storm with his unique hoodie designs. Already making a name for himself with Leeds United, Rashid’s creations have caught the attention of various celebrities, from footballers to Love Island stars. Now, he has set his sights on expanding his brand to other Premier League and La Liga clubs.
Rashid, who currently works in education at City and Guilds in Wakefield, found himself at a crossroads after unexpectedly being made redundant from his previous role at HSBC. Determined not to let this setback define him, he set out to create something where he could be his own boss and call the shots.
During the lockdown months of the Covid-19 pandemic, Rashid found inspiration from the popular TV show Shark Tank (the American version of Dragon’s Den). He decided to venture into the world of online clothing, specifically hoodies, as a way to keep overhead costs low.
The hoodie designs featured in Aime Dieu are all homemade and have gone through an extensive process of trial and error. Rashid worked with factories from around the world until he finally achieved the quality and aesthetics he desired.
Aime Dieu’s popularity skyrocketed when celebrities like Raphinha, the Barcelona and former Leeds United winger, Manchester United and Marseille defender Eric Bailly, and Brazilian and Real Madrid legend Roberto Carlos were spotted wearing the brand. Other notable personalities, including Too Hot To Handle’s Chloe Veitch, Love Island stars, and Hollywood actor Sean Faris, have also been seen sporting Aime Dieu’s trendy hoodies.
Rashid’s collaboration with Leeds United was no easy feat. He tirelessly emailed the club’s former chairman Andrea Radrizzani for an entire year, determined to make his dream a reality. While he didn’t receive an immediate response, he also didn’t receive a rejection. Rashid’s persistence paid off, and he eventually secured a meeting with the club.
Buoyed by his success with Leeds United, Rashid now has his sights set on partnering with other renowned clubs such as Arsenal and Atletico Madrid. He is eager to replicate the impact of his designs and cement Aime Dieu’s reputation in the football world.
In addition to his business aspirations, Rashid is committed to making a difference in the community. Aime Dieu has collaborated with Centrepoint, a charity dedicated to tackling youth homelessness, and plans to donate pairs of socks to homeless charities in West Yorkshire for every item sold. Giving back to the local community and supporting charitable organizations will remain an integral part of Rashid’s business plan.
Operating from his home in Liversedge, Rashid has converted his conservatory into a stockroom for Aime Dieu. His journey serves as a testament to the importance of perseverance and determination. Despite experiencing a challenging period after being made redundant, Rashid’s resilience allowed him to navigate through the dark times and transform his passion into a thriving business.
For anyone facing similar struggles, Rashid offers words of encouragement. He advocates finding a side hustle that ignites the motivation to succeed, urging individuals to overcome their doubts and focus on their goals. Dedication and hard work, according to Rashid, are essential in achieving success.
Sohail Rashid’s Aime Dieu Hoodie Designs are not only making waves in the football fashion scene but also making a positive impact by supporting charitable causes. As Rashid continues to make strides in the industry, his story serves as an inspiration to aspiring entrepreneurs and a reminder that resilience and determination can lead to remarkable achievements.
