The 2023 Women’s World Cup is making waves in the United States, with record TV ratings for the US Women’s National Team (USWNT) capturing the attention of an unprecedented number of viewers. FOX Sports PR recently released figures that underscore the remarkable shift in American audiences’ appetite for women’s soccer.
In their first match against Vietnam, the USWNT secured a decisive 3-0 victory that captivated a staggering 5.26 million viewers. This remarkable number positions the match as the second most-watched Group Stage telecast ever on English-language television, just behind the 2019 match against Chile, which attracted 5.34 million viewers.
The game against Vietnam saw the audience peak soar to over 6.5 million, showcasing the game’s mesmerizing grip on American viewers. The viewership for this match was nearly double that of the 2019 USA-Thailand equivalent. Not only that, but it also claimed the title of the most-streamed women’s World Cup game in FOX Sports history, with an average-minute audience of 155,831.
Even with the highly anticipated Inter Miami debut of soccer star Lionel Messi, the USWNT’s opening game was still able to command an impressive audience. This is undoubtedly a significant win for women’s soccer.
In a fascinating demographic detail, the USWNT opener witnessed more female viewers within the 12-34 age group than their male counterparts. It appears that stars like Alex Morgan and Megan Rapinoe have struck a chord with those they hope to inspire.
With an average of 1.76 viewers per household, the match outperformed the NFL postseason average last year. This proves that the Women’s World Cup has broad appeal, as households across America tuned in to enjoy the thrilling match together.
The 2023 Women’s World Cup is undeniably a groundbreaking event for women’s soccer in the United States, potentially marking the beginning of a new era of viewership for the sport. With the tournament still underway and more exciting matches to come, these record-breaking numbers are poised to continue climbing.
Looking ahead, the USWNT’s upcoming game against the Netherlands, scheduled for Wednesday, July 26, holds the potential to shatter previous records. The commanding performance of the USWNT, combined with the country’s enthusiastic embrace of women’s soccer, bodes well for the future of the sport.
This captivating narrative of rising viewership figures reveals an exciting shift in the American sports landscape. It seems that a new era of women’s soccer may be upon us, driven by the USWNT’s thrilling journey in the 2023 Women’s World Cup. The growing popularity of women’s soccer in the United States showcases the immense talent and dedication of these athletes while captivating audiences across the nation.
