BMW Group India has announced its best-ever half-year, quarter, and June sales in 2023 for all three of its brands – BMW, MINI, and BMW Motorrad. During the first six months, the company sold 5,867 cars (BMW and MINI) and 4,667 motorcycles (BMW Motorrad), with BMW selling 5,476 units and MINI selling 391 units.
Vikram Pawah, President of BMW Group India, stated that the company’s success is attributed to its dedication to customer satisfaction. He highlighted the company’s class-leading comfort, performance, and aesthetics, which have helped redefine luxury. Pawah also mentioned that the company’s strategic steps, along with the launch of desirable and in-demand products and the highly emotional and digital experience of their brands, have contributed to this milestone achievement.
In the electric luxury segment, BMW Group India continues to dominate, thanks to its diverse electric portfolio, which includes models like the BMW i7, BMW iX, BMW i4, and MINI SE. The company revealed that it delivered eleven times more electric vehicles during January to June 2023 compared to the same period in 2022. The BMW iX emerged as the best-selling battery electric vehicle in the Indian luxury car segment. Additionally, BMW Group Dealer Network’s premium charging infrastructure in 35 cities played a crucial role in supporting the sales of electric vehicles.
BMW achieved its best-ever sales of 5,476 units, with BMW Sports Activity Vehicles (SAV) contributing over 50% to sales volumes. The recently launched BMW X1 garnered high demand and bookings since its introduction, making it the highest-selling BMW model, contributing over 20% to overall sales. The BMW X1’s robust appearance and versatility have made it popular among young customers who enjoy an active lifestyle. The company stated that the order pipeline for the BMW X1 is strong for the upcoming months, and the launch of the new BMW X5 will further boost sales in the SAV segment.
The BMW 3 Series Gran Limousine, which was recently launched, became the best-selling sedan, accounting for nearly 20% of sales.
Sales of the BMW Luxury Class, which includes models like the BMW 7 Series, BMW i7, BMW X7, and XM, more than doubled, with a growth of 128%. The demand for the BMW i7 has been exceptional, solidifying its position as the pinnacle of luxury. Due to a high number of orders, the BMW 7 Series, BMW i7, and BMW X7 currently have a waiting period of 4 months.
MINI also achieved impressive sales, with 391 units sold, marking a 3% increase compared to the previous period. The locally produced MINI Countryman dominated with a 63% share, followed by the iconic MINI Hatch with a 20% share. The all-electric MINI 3-Door Cooper SE became the third-highest-selling MINI model in India, accounting for 14% of sales.
BMW Motorrad reported robust sales growth of 50%, with a total of 4,667 units sold. The ‘Made in India’ BMW G 310 R, BMW G 310 RR, and BMW G 310 GS were the top-selling models, capturing nearly 90% of sales. Other popular models included the BMW S 1000 RR, BMW R 1250 GS/GSA, and BMW C 400 GT scooter.
BMW Financial Services India played a crucial role in the company’s success by offering customized and flexible financial solutions to meet the needs of BMW, MINI, and BMW Motorrad customers.
Overall, BMW Group India’s strategic initiatives, focus on customer satisfaction, diverse electric portfolio, and robust sales performance across all three brands have contributed to this milestone achievement. The company aims to continue building on its success and strengthening the foundation for future growth in the Indian market.
