Audi is gearing up to celebrate its century of motorsport achievements at the highly prestigious Goodwood Festival of Speed. The event, known for featuring iconic brands and showcasing their motorsport legacy, will serve as the platform for Audi to highlight its remarkable racecars and demonstrate its commitment to sustainable racing.
One of the highlights of the event will be the UK debut of the S1 Hoonitron, previously driven by the late Ken Block. This electrifying vehicle will take on the challenging hill climb, captivating spectators with its impressive power and high-speed tire burnouts. Audi ambassador Tom Kristensen, a six-time Le Mans winner, will showcase the capabilities of the Hoonitron, raising expectations for an exhilarating performance.
In addition to the S1 Hoonitron, Audi will also unveil the RS Q e-tron concept, an electric-powered vehicle specifically designed for the demanding Dakar Rally. By aiming to conquer this grueling race with purely electric power, Audi reaffirms its commitment to sustainability in motorsport. This concept car showcases Audi’s dedication to pushing the boundaries of innovation and performance.
The Goodwood Festival of Speed will not only feature Audi, as other renowned brands will also participate in this celebration of motorsport. Aston Martin will present vehicles for its 110th anniversary, BMW will showcase hydrogen concepts and M cars, and Bentley will pay tribute to the W12 engine before its departure. This year, the festival itself marks its 75th anniversary, adding to the significance and celebratory atmosphere surrounding the event.
Andrew Doyle, Director of Audi UK, expressed his enthusiasm for the event, emphasizing the shared passion for motorsport between Audi and Goodwood. He sees this occasion as an opportunity to exhibit Audi’s iconic vehicles from the past alongside the latest creations from Audi Sport. While currently focused on the Dakar Rally, Audi has plans to enter Formula 1 in 2026, further enhancing its motorsport heritage in both disciplines.
Audi’s participation at the Goodwood Festival of Speed extends beyond the showcase of their latest and most iconic racecars. They will also be featuring two notable vehicles, the Audi Quattro Gr. 4 Rally Portugal and the Audi 200 Quattro Rally Safari. These vehicles played significant roles in Audi’s motorsport history, with the former achieving success at the 1981 Urbibel Algarve Rally and the latter securing Audi’s first victory at the East African Safari Rally.
With its rich history in motorsport and its commitment to sustainability, Audi aims to generate excitement and anticipation for its future motorsport endeavors. The brand’s impressive track record sets high expectations for its upcoming entry into Formula 1, further adding to the allure of Audi’s presence at the Goodwood Festival of Speed.
As Audi takes center stage at the festival, motorsport enthusiasts and spectators can look forward to witnessing Audi’s exceptional racecars, experiencing breathtaking performances, and celebrating the brand’s century of motorsport achievements. The Goodwood Festival of Speed provides the perfect platform for Audi to showcase its legacy and demonstrate its unwavering passion for motorsport.
