F’real has recently launched a global marketing campaign called Discover Your f’real in a bid to attract more customers to convenience stores (c-stores) that offer their products. The campaign aims to capture the attention of consumers, especially Gen Z, through vibrant and otherworldly graphics that tap into the fascination with strange and unexplainable themes seen in pop culture.
The Discover Your f’real campaign encourages users to visit a specific link in order to locate nearby retailers that have a f’real machine. With over 24,000 locations worldwide, including c-stores, foodservice areas, and college campuses, f’real provides consumers with the opportunity to create their own milkshakes or real-fruit smoothies in just about a minute.
To enhance the mysterious vibe of the campaign, f’real has released two engaging videos that showcase the product and blending experience in a fun and entertaining way. The videos have gained popularity since May when the campaign was launched. Phase two of the campaign will introduce two new colorful video spots that expand on the theme and focus on the unique blending process.
The Discover Your f’real campaign will run until the end of October, utilizing organic and paid social media, influencers, YouTube, connected TVs and streaming apps, Gas TV at the pump, and search engine marketing to reach a wide audience.
C-store operators who have a f’real machine can actively participate in the campaign by posting relevant graphics and the link to the f’real finder on their own social channels.
The timing of this campaign is strategic, as summer is the peak season for consumers to indulge in f’real products. The popularity of milkshakes and smoothies continues to grow, with these beverages being featured on 15.9% of fast-casual restaurant menus.
According to a recent Datassential blog post, the desire to treat oneself is a major driver for consuming certain beverages, including milkshakes, hot chocolate, slushies, smoothies, and cold coffee beverages.
One of the key factors contributing to the success of f’real in c-stores is the convenience factor. The f’real turnkey self-serve program allows c-stores to offer milkshakes and smoothies without having to allocate additional labor. Consumers simply pick a flavor from the freezer, remove the top, and place their cup in the B6 blender. From there, they can choose their preferred thickness, creating a personalized beverage experience.
C-stores can offer up to seven core milkshake flavors made with real milk, three smoothie options made with real fruit and less sugar, as well as limited-edition flavors that are released annually.
The f’real phenomenon started in 2003 when the first f’real blender was introduced in Tulsa, Oklahoma. Since then, the innovative self-serve machine has gained popularity, making f’real products available in over 24,000 locations around the world.
With its Discover Your f’real campaign, f’real aims to attract more customers to c-stores by appealing to Gen Z’s curiosity for new experiences and their love for immersive entertainment. The campaign’s mysterious and visually captivating approach taps into the cultural zeitgeist, connecting with younger consumers on a deeper level.
In conclusion, f’real’s global marketing campaign, Discover Your f’real, is now in full swing. Through vibrant graphics and engaging videos, f’real aims to entice consumers to visit nearby c-stores that offer their self-serve milkshakes and smoothies. The campaign, which runs until October, targets Gen Z’s fascination with the unusual and unexplainable, encouraging them to explore a f’real location for an immersive and personalized beverage experience.
