Impact.com, a leading provider of partnership management solutions, has unveiled its new influencer marketing platform, impact.com/creator. The platform enables brands to discover, manage, and scale influencer marketing campaigns seamlessly, all from a single interface.
The creator economy is a rapidly growing market, estimated to be worth over $100 billion. However, marketers and creators alike face challenges in finding the right partnerships and evaluating creators that align with their needs. impact.com/creator aims to address these pain points by bringing brands and creators together in a user-friendly platform.
With impact.com/creator, brands can easily discover new partners based on various filters such as geographical location, follower size, and social platform. The platform also offers AI-based recommendations, further streamlining the partner selection process. On the other side, creators can proactively seek out brand collaborations that align with their interests and values.
The platform simplifies the entire process, allowing brands and creators to manage and optimize campaigns efficiently. From negotiating contract terms to automating task reminders and payouts, impact.com/creator provides a seamless experience for all parties involved. Additionally, brands can track and analyze performance accurately, gaining insights into engagement, demographics, conversions, and attribution.
One unique feature of impact.com/creator is its comprehensive payment options. Brands can choose between different payout models, including commission, flat fees, or a combination of both. The platform also offers the fastest payouts in the industry, with creators receiving their earnings as quickly as the next day.
impact.com’s launch of impact.com/creator reaffirms its commitment to providing innovative technology to navigate the ever-evolving creator economy. The platform empowers brands to establish long-term relationships with creators while driving incremental awareness and revenue. It also equips creators with the tools and analytics they need to evaluate partnerships and approach new brands strategically.
The introduction of impact.com/creator has been well-received by both brands and creators. Chloe Wen, a Nashville lifestyle influencer and YouTuber, expressed her excitement about the platform, highlighting the access to detailed analytics and the opportunity for intentional and seamless partnerships. Becca Bahrke, CEO of Illuminate Social, a creator management and brand partnerships company, praised impact.com/creator for its flexibility in negotiation options, data metrics, and its ability to merge influencer and affiliate marketing.
With its comprehensive suite of partnership solutions, impact.com solidifies its position as a market leader. By streamlining workflows, automating processes, and providing accurate performance insights, impact.com enables brands and creators to drive optimal customer journeys and achieve their program goals. The launch of impact.com/creator marks another milestone in the company’s commitment to transforming influencer marketing and fostering successful collaborations in the creator economy.
