Guinness World Records deactivated the category for the longest kiss in 2013 due to safety concerns and conflicts with updated policies. The decision was made after realizing that the endurance required for participants posed serious risks to their health and well-being.
According to the rules set by Guinness World Records, the kiss had to be continuous, with the lips touching at all times. Participants were not allowed to part their lips, even while consuming liquids through a straw. They had to remain awake throughout the attempt and stand without any aids for support. Rest breaks were not permitted, and wearing adult nappies/diapers or incontinence pads was also prohibited. Couples were even expected to continue kissing while using the toilet.
As the record to beat grew longer, contestants faced the dangers associated with sleep deprivation, including psychosis. There were several instances where participants suffered from fatigue and had to seek medical attention. In 1999, an Israeli couple had to be hospitalized despite winning the contest. During the 2004 event, a contestant had to be resuscitated with oxygen, and in 2011, a woman passed out after only 30 minutes of kissing.
In 2013, the Thai couple Ekkachai and Laksana Tiranarat broke the record for the longest kiss by sharing a kiss that lasted for 58 hours and 35 minutes. However, following this achievement, Guinness World Records decided to deactivate the longest kiss category altogether.
In its place, Guinness World Records introduced the longest kissing marathon category, which allows participants to kiss for an extended period without the requirement of continuous, uninterrupted kissing. This change aims to ensure the safety and well-being of participants while still recognizing their efforts and achievements.
The decision to deactivate the longest kiss category reflects a responsible approach by Guinness World Records, prioritizing the health and safety of participants over the pursuit of extreme records. While the longest kiss record may no longer be part of the official record book, the legacy of those courageous enough to attempt it will always be remembered.
