Disability Rights Activist Keely Cat-Wells Empowers Disabled Talent Through C Talent Agency
Keely Cat-Wells, an entrepreneur and disability rights activist, is shattering stereotypes about disabled talent with her talent agency, C Talent. In celebration of Disability Pride Month 2023, Ad Age is recognizing Keely’s creative excellence in promoting inclusivity and representation.
The convergence of disability rights and creativity is a powerful realm that challenges norms and breaks down barriers. Disabled artists and creators, through their art, storytelling, and innovation, defy stereotypes and empower themselves and others. This intersection invites us to reimagine design, embrace accessibility, and cultivate a more vibrant and compassionate society where everyone can thrive. Keely has witnessed the transformative power of this collaboration throughout her journey in creating C Talent.
As a disabled entrepreneur and disability rights activist, Keely is dedicated to driving change and fighting for the representation of disabled people across all aspects of society. Building C Talent has profoundly influenced her personal journey and fueled a passionate drive to push for progress in her career.
C Talent represents disabled individuals in various roles, challenging the belief that disabled individuals have limited opportunities. By focusing on developing, collaborating with, and promoting disabled talent, Keely and her team at C Talent have shattered stereotypes and placed hundreds of disabled individuals in thousands of roles. From projects like HBO’s The Last Of Us to campaigns with Savage X Fenty, Nike, Android, and Toyota, the talent represented by C Talent has made an impact in the media industry.
In 2020, C Talent expanded its roster to include not only actors but also disabled creators in the social media sphere. Recognizing the power of social media and the opportunities it provides for disabled creators, Keely embraced this platform and its ability to disrupt the narrative and create change.
C Talent empowers disabled talent to dream big and overcome societal barriers and self-imposed limitations. The talent managers at C Talent go above and beyond traditional management roles, ensuring accessibility and advocating for their talent. From addressing the accessibility of casting offices to engaging in meaningful discussions about accurate representation, script adjustments, and necessary changes, C Talent creates an inclusive environment where disabled talent can thrive.
The acquisition of C Talent by Whalar in 2022 marked a significant milestone for the disability community and Keely as an entrepreneur. It demonstrated the demand for disability representation and the business case for inclusion. With the acquisition, C Talent has found a new home to continue its important work.
Looking ahead, Keely is excited to embark on her next startup, Zetta, which aims to transform education and the future of work. Zetta’s learning-experience platform is specifically tailored for the media, entertainment, and advertising industries, providing accessible pathways to employment and career advancement. This innovative platform also allows companies to tap into untapped and underrepresented talent pools.
Representation matters, and Keely takes pride in the accomplishments of C Talent. By championing change, dismantling barriers, and fostering inclusive innovation, Keely and her team are making a lasting impact on the industry.
Through her work and advocacy, Keely Cat-Wells is transforming the perception of disability and empowering disabled talent to thrive in creative industries. As Disability Pride Month is celebrated, Keely’s dedication to challenging stereotypes and promoting inclusivity serves as an inspiration for others striving for a more diverse and compassionate society.
