ANOHNI and the Johnsons have released a new music video for their latest song, Why Am I Alive Now?. The video was directed by Wolfgang Schafer, who expressed his admiration for ANOHNI and the opportunity to create a visual world for the song.
In the video, Schafer wanted to explore the theme of finding sisterhood in a world that offers little support. The direction, choreography, and tone of the video aim to convey a small part of this journey. Schafer delved into the question that the song poses, Why Am I Alive Now?, and created a visual representation that explores the complexities of existence.
ANOHNI will also be performing live on her YouTube channel on July 6 at 3 p.m. Eastern. The song features Rob Moose, known for his work with esteemed artists like Phoebe Bridgers, Bon Iver, and Miley Cyrus, playing strings. Why Am I Alive Now? is a part of ANOHNI’s first album with the Johnsons in over a decade, titled My Back Was a Bridge for You to Cross, which is set to release on July 7. The announcement of the album came in May with the release of It Must Change, followed by the more recent track Sliver of Ice, which was inspired by the late Lou Reed, a close friend of ANOHNI.
By combining ANOHNI and the Johnsons’ unique musical style with Schafer’s artistic direction, Why Am I Alive Now? provides an introspective and thought-provoking experience. The music video and upcoming live performance aim to captivate and engage listeners while exploring the underlying question of existence. Fans eagerly anticipate the release of the album, which promises to bring ANOHNI and the Johnsons’ distinct sound back to the forefront of the music industry.
