College Football Considers Increasing Late-August Games for Better Exposure and Cooler Conditions
Late-August college football games have always been a topic of discussion due to the sweltering temperatures that players often endure. However, with the increasing prominence of televised games and the desire for more exposure for teams, the debate surrounding late-August football is gaining traction.
One of the main concerns is the potential physical toll that extreme weather conditions can take on players. The pounding heat of the sun during games played in 95- or 100-degree weather can be both mentally and physically exhausting. To mitigate this, football authorities are considering the option of scheduling these games in the evening, providing relief for players and reducing the risk of heat-related issues.
TV networks, collaborating with conferences like the Pac-12, are encouraged to be discerning when selecting game sites for late August. For instance, playing a game in Tempe, Arizona, at 10 p.m. would subject athletes to temperatures as high as 95 degrees, which is far from ideal. However, locations like Corvallis, Oregon, or Seattle might offer a more comfortable environment for players if games are scheduled at 7 p.m. local time.
The potential benefits of increasing late-August football are twofold. First, teams would receive increased exposure through standalone windows, meaning that their games wouldn’t clash with other major sporting events. This increased visibility can be crucial for smaller or less prominent teams that typically struggle to garner attention. Moreover, the Pac-12 and other conferences should seriously consider this opportunity in upcoming media rights packages.
Another advantage is the opportunity to maximize TV windows before Sundays become dominated by NFL games. By scheduling a few night games on the last Sunday of August, in addition to the Sunday of Labor Day weekend, college football can capitalize on attention from sports fans who are eagerly waiting for the NFL season to begin. This strategy could give college teams an added advantage in terms of viewership.
In a recent interview with Mark Rogers at The Voice of College Football, the importance of these late-August games was highlighted. However, it is crucial to strike a balance between player safety and the desire for increased exposure. By selecting suitable locations and game times, college football can make late-August games more frequent without compromising the well-being of its athletes.
Ultimately, the aim of this proposition is to create a win-win situation. College football would benefit from higher visibility, showcasing a wider range of teams before NFL games dominate the airwaves. Simultaneously, players would receive relief from extreme weather conditions, ensuring their well-being and preventing unnecessary hardships on the field.
As discussions continue, it remains to be seen whether late-August football will become a more regular occurrence. However, the sport stands to gain significantly by exploring this option in terms of exposure, player safety, and overall fan engagement. By considering all these factors, college football can ensure its continued growth and popularity in the ever-competitive landscape of sports entertainment.
