Cryptocurrency exchange OKX has expanded its sponsorship of Manchester City Football Club, adding the club’s left sleeve to its list of assets. The partnership between OKX and Man City began in March 2022 and was further extended in July 2022, making OKX the official training kit partner for the club’s men’s and women’s first teams for the 2022/23 season. As part of the deal, OKX will have a presence across various media channels and stadium positions. The sponsorship will also involve promotions such as the Web3 collective OKX, which allows fans to interact with City players and OKX ambassadors like Jack Grealish and Alex Greenwood.
The collaboration aims to leverage the power of Web3 technology to enhance fan engagement and create captivating experiences. The specific value of the partnership has not been disclosed. However, the main focus will be on showcasing the role of Web3 technology in bridging the gap between football fans and their favorite club.
Ferran Soriano, Chief Executive of City Football Group, expressed his excitement about the partnership, noting that both OKX and Manchester City are driven by a passion for innovation. He mentioned that the collaboration has already resulted in some unique Web3 experiences for the club’s global fan base, and more exciting initiatives are expected in the future.
Haider Rafique, CMO at OKX, shared his enthusiasm for the journey with the Man City team. He highlighted that the partnership has allowed OKX to delve into the world of professional sports and contribute to the club’s adoption of Web3 technology. Over the past fifteen months, OKX has developed a metaverse, initiated an NFT project, and embarked on several other projects that hold promise for the future.
The expanded sponsorship between OKX and Manchester City marks a significant step in the integration of cryptocurrencies and blockchain technology into the world of sports. By collaborating with a global football club like Man City, OKX aims to bring the benefits of cryptocurrency and Web3 technology to millions of football fans worldwide.
In conclusion, the extended partnership between OKX and Manchester City Football Club signifies the growing influence of cryptocurrencies in the sports industry. By leveraging Web3 technology, the collaboration aims to enhance fan engagement and deliver immersive experiences to football fans. As the relationship between cryptocurrency and professional sports continues to evolve, it opens up new possibilities for innovation and engagement in the realm of fan experiences.
