Keerthi Nirmal, the leading rice production company in Kerala, has announced a strategic collaboration with Farmfed, a renowned spices brand in Kerala, to enhance the marketing and distribution of Farmfed products. This partnership aims to leverage Keerthi Nirmal’s extensive distribution channels to expand the availability of Farmfed products locally and internationally.
With over 25 years of experience and a strong presence both within and outside Kerala, Keerthi Nirmal is a trusted market player. In addition to rice, the company supplies various products such as sugar, jaggery, and salt. Through this collaboration, Keerthi Nirmal intends to introduce FMCG (Fast-Moving Consumer Goods) products to the market, capitalizing on its expertise and customer trust.
Established in 2008, Farmfed has made significant strides in the agricultural sector in Kerala. As a cooperative venture under southern green farming and marketing Multi-state Cooperative Society, Farmfed has gained popularity among consumers due to its commitment to quality and purity.
We are delighted to embark on this exciting collaboration with Farmfed, stated Johnson Varghese, the Managing Director of Keerthi Nirmal. By leveraging cutting-edge technology, we aim to bring the best products to the market. This partnership will enable us to create high-quality offerings that resonate with consumers and fulfill their needs.
Farmfed, in addition to providing high-quality agro products at affordable prices, also undertakes various projects in the agricultural sector. The society is involved in acquiring and developing plantation properties and infrastructure in Kerala and Tamil Nadu.
Akhin Francis, Managing Director of Farmfed, expressed his enthusiasm for the collaboration, stating, We believe that joining forces with Keerthi Nirmal will greatly enhance Farmfed’s popularity and accessibility in the market. This collaboration will enable us to expand our reach among customers and cater to a broader audience.
The collaboration between Keerthi Nirmal and Farmfed will allow Farmfed products to be made available through Keerthi Nirmal’s well-established distribution networks. This expansion in distribution channels will ensure wider accessibility and availability of Farmfed’s quality FMCG products to consumers.
Both companies possess strong marketing networks and are confident in their ability to increase product visibility and reach through this collaboration. Keerthi Nirmal and Farmfed aim to strengthen their position in the market and further cement their reputation as leading brands.
This strategic partnership not only benefits the companies involved but also presents consumers with a wider range of quality products. The synergies between Keerthi Nirmal and Farmfed are expected to drive growth and success in the highly competitive FMCG industry.
As Keerthi Nirmal and Farmfed work together to leverage their expertise and distribution networks, consumers can look forward to greater accessibility and availability of Farmfed products. Both companies are committed to delivering high-quality goods that meet the needs and preferences of consumers. With their shared vision and collaborative efforts, Keerthi Nirmal and Farmfed are poised to make a significant impact in the market, ensuring that consumers have access to the best products effortlessly.
