DLF Malls in New Delhi have partnered with a global privacy campaign for women to introduce an innovative feature called Mirrored Messages. Collaborating with WhatsApp, this integration aims to empower women and encourage open conversations on important issues. The concept revolves around the installation of special mirrors in the restrooms at select locations within DLF Malls, combining cutting-edge technology with privacy-focused messaging.
By incorporating new 4K LED technology, WhatsApp will install high-spec screens behind mirrored Perspex, seamlessly blending with the existing bathroom setup. These screens will display animated graphics triggered by motion, such as using soap dispensers in front of the mirror, revealing hidden messages that will only be visible when someone approaches. Similar to the disappearing messages feature on WhatsApp, the messages will vanish without a trace when the individual steps away.
The Mirrored Messages feature ensures high quality and accuracy, while also allowing for customized messages tailored to different sized and shaped mirrors in the locations. This scalable solution seamlessly integrates with the bathroom environment, prioritizing privacy.
Sandhya Devanathan, Vice-President at Meta India, the parent company of WhatsApp, stated, WhatsApp is committed to providing a safe and private space for users to have their most personal conversations. Through this collaboration with DLF Malls, we are spreading awareness about the importance of checking in on a friend or a loved one. By encouraging women to support each other and speak up, we hope to make a positive impact in their lives.
DLF Promenade and DLF Avenue invite visitors to experience this unique and empowering initiative firsthand. The mirrored messages aim to foster a sense of solidarity and serve as a reminder for women to reach out to others for support, especially during challenging times.
To learn more about DLF Promenade and DLF Avenue, please visit their official websites or follow them on social media.
This integration between DLF Malls and the global privacy campaign for women, in collaboration with WhatsApp, introduces an exciting and innovative way to empower women and promote important conversations. By utilizing cutting-edge technology and privacy-focused messaging, the Mirrored Messages feature creates a secure space for women to connect and support each other. This initiative highlights the commitment of DLF Malls and WhatsApp to provide a safe and inclusive environment for their visitors.
