Hollywood star Michael B. Jordan and businessman Laurence Stroll have invested in the Alpine Formula 1 team. Jordan and Stroll have already invested in other sports teams, including the Dallas Cowboys in the NFL and the French club Toulouse. The Alpine team finished fifth in the Constructors’ Championship this year, one position lower than in 2020. However, they hope to improve their results with help from their new investors. Laurent Rossi, the first man of Alpina, said, This is a huge step forward for us.
In 2020, actor Ryan Reynolds and actor Rob McElhenney acquired Wrexham Football Club, and have since helped revitalize the team’s historic reputation. Despite their backgrounds in entertainment, they have brought their strategic knowledge and dedication to the club, which ultimately led to the team’s promotion back to the English Football League.
Luca de Meo, the CEO of Renault Group, recognizes the importance of Formula 1 and Alpine within the company. Renault has already rekindled its Alpine brand using the A110 sports coupe as a foundation. Now, they are determined to become a strong contender in Formula 1.
To accomplish this, Renault has established a partnership to diversify its revenue streams and increase the Alpine brand’s value. The company aims to take advantage of the natural synergies between the sport and the brand, propelling both entities to new heights of success.
With the help of Michael B. Jordan and Laurence Stroll, Alpine Formula 1 hopes to improve its media and marketing presence to achieve better sports results. Having already invested in successful sports teams, it’s no surprise that they have joined the ranks of investors in Alpine. While the team’s ranking dropped slightly this year, they hope to quickly improve with their investments. The CEO of Renault Group sees the team and the brand as critical to the company’s success. The partnership between the Formula 1 team and the Alpine brand is expected to create exponential growth and bring both entities to new levels of success.
