Mark Zuckerberg, the CEO of Meta, recently announced new features that are set to be added to WhatsApp Business. One of these features is the ability for small businesses to send personalised messages to their customers through the app. This will allow businesses to send appointment reminders, birthday greetings and even holiday sale updates to their customers in a more efficient and faster way. The personalised messages will have the customer’s name and customisable call-to-action buttons, and can be sent to specific customer lists, such as select labels (like ‘VIP customers’ or ‘new customers’).
What’s more, WhatsApp business will soon enable small businesses that run their entire operation on the platform to create, purchase, and publish Facebook or Instagram ads directly within the app. This means that businesses will not require a Facebook account, and all they need is an email address and a form of payment. If a potential customer clicks on the ad, it will open a chat on WhatsApp, where they can ask questions, browse products, and make a purchase. These ads are a powerful way to drive potential customers to message businesses on WhatsApp, opening new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.
The new features will prove invaluable to small businesses across the world, allowing them to streamline their operations and enhance their customer service. When small businesses can personalise messages to customers, it helps to establish a stronger connection, making customers feel valued and more likely to return. WhatsApp’s new features will not only be beneficial to businesses but also make shopping easier and more convenient for customers. The move will also benefit users who use WhatsApp Business for communication, and by adding features such as advertising, it ensures that the messaging app will be a one-stop-shop for small businesses.
In conclusion, WhatsApp Business is set to expand its features and capabilities, which will prove beneficial to small businesses worldwide. These new features are set to increase engagement levels between businesses and customers, paving the way for an enhanced customer experience and the potential for growth in revenue. WhatsApp has always been an essential tool for communication, and these added features make it a more valuable asset for businesses of all sizes.
