ANAROCK, India’s leading residential real estate services group, has secured a patent for its AI-driven sales acceleration tool, ASTRA. ANAROCK worked on the novel technology for two years with its data analytics partner, G-Square Solutions. Since its launch in July 2021, ASTRA has transformed how properties are sold, maximizing sales conversion efficiency and eliminating lead leakage. ASTRA analyzes customer behavior data, producing more precise leads and substantially reducing marketing expenses for real estate developers. ANAROCK is now the first and only real estate services firm to hold a patent for a disruptive proptech tool developed with artificial intelligence to increase sales efficiency. The patented sales enablement tool strengthens ANAROCK’s position as a forward-thinking entity focused on strengthening its services with the ever-changing needs and wants of customers.
ANAROCK Develops Patent for AI-Powered Property Technology Tool ASTRA
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