Illinois became the second state to ban unauthorized digital replicas created by generative AI with the recent signing of HB 4875 into law by Governor J.B. Pritzker. The law, which closely resembles the ELVIS Act enacted by Tennessee earlier this year, aims to protect individuals’ rights to their likeness, voice, and image from being exploited through the use of AI technology. The legislation prohibits the creation and distribution of digital replicas without consent, introducing civil liability for those involved in such activities. Exceptions are made for uses related to news, sports broadcasts, political or public interest purposes, documentaries, biographical works, satire, and parody. The law also incorporates provisions from the Digital Millennium Copyright Act (DMCA) for copyright infringement. This move comes amidst growing concerns about the misuse of AI technology and the need to protect individuals’ rights in the digital age.
Illinois Enacts Law Against Unauthorized Digital Replicas, Following Tennessee: What You Need to Know, US
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