Pureprofile has announced a partnership with UK mortgage app Sprive, offering survey participants the chance to earn cashback for their mortgages. The integration of Pureprofile’s Audience Builder tool into the Sprive app allows users to receive cash rewards by participating in surveys focusing on mortgage holders’ behaviors and decisions.
Tim Potter, Pureprofile’s managing director for the UK/EU and US, highlighted the significance of the collaboration, emphasizing the ability to analyze evolving financial behaviors among British consumers. Sprive CEO Jinesh Vohra emphasized the aim to assist mortgage holders in managing costs efficiently, especially during challenging economic times.
The collaboration aims to provide immediate financial relief to homeowners while empowering individuals to take control of their financial future. This innovative approach spearheaded by Pureprofile and Sprive signifies a proactive step towards understanding and supporting mortgage holders in navigating financial uncertainties.
