Moroccan Cherry Tomatoes Supplier Decries French ‘Denigration’ Campaign
Because they are preferred by most consumers, Moroccan tomatoes have been the target of protests by EU farmers in recent months. Azura, a supplier of Moroccan cherry tomatoes to European markets, has criticized a denigration campaign led by French producers against its produce, sparking a heated debate. French producers see the company’s activities as unfair competition targeting their products, but Azura operators have vehemently defended their practices, calling the accusations shocking. Abir Lemseffer, Deputy General Manager of Azura, emphasized that the company strictly adheres to all regulations, distancing themselves from the unfair competition claims. The focus on Moroccan tomatoes, particularly in France, has unveiled a deep-seated frustration among European farmers towards the flourishing market presence of Moroccan produce. Nonetheless, Azura’s commitment to cultivating high-quality tomatoes in Morocco’s favorable climate remains unwavering, providing year-round supply at competitive prices amidst the escalating tensions. The stigmatization of Moroccan tomatoes as symbols of unfair competition has not only sparked protests in France but also raised concerns across Europe about the impact of Morocco’s growing agricultural exports on local markets. Despite the outcry, Azura continues to deliver top-grade cherry tomatoes to European consumers, highlighting the complexities of international trade dynamics.
