Celebrating a decade of unprecedented growth and innovation, KoRo, renowned for its pioneering clean label snacks, nut butters and functional foods, announces its remarkable growth amidst challenging market trends. With a customer base exceeding 1.7 million across Europe, and products available in over 10,000 points of sale, KoRo continues its rapid expansion 10 years after its founding by Constantinos Calios. Its future growth is backed by top investors such as HV Capital and Five Seasons, alongside key business angels, including German soccer player Mario Götze.
In a strategic move to bolster its market position and drive future growth, KoRo now warmly welcomes Toni Petersson to its Advisory Board. Petersson, known for his transformative leadership as CEO at Oatly, brings a wealth of experience in brand scaling and business development. His appointment marks a pivotal moment for KoRo as it aims to redefine the snacking industry by catering to the evolving needs of health-conscious consumers.
Petersson expressed his enthusiasm, stating: Stepping onto KoRo’s board, I’m eager to bring my Oatly experience to this business, which is poised to continue its fast growth trajectory to becoming Europe’s leading brand for better-for-you snacking. KoRo’s unique approach to omni-channel and omni-occasion aligns perfectly with the modern consumer’s demand for healthier products. By making better choices trendier, tastier, and accessible and available anytime, everywhere, we’re not just growing fast in terms of revenue; we have embarked on a journey to setting a new benchmark for the snacking industry.
KoRo was founded in 2014 with a mission to make high-quality food accessible to everyone at fair prices. By streamlining trade stages, optimizing process flows, and offering large packs in a simple design, KoRo set out to revolutionize the food market. In 2022, Koro has already been generating over €87 million in revenue. Now the company plans to continue on its growth journey.
