Casio, a leading manufacturer of musical instruments, has partnered with FirstCry, India’s premier retail chain for baby and kids’ products, to expand its reach in the market. As a one-stop destination for kids, FirstCry offers an extensive range of products, including the addition of Casiotone Mini keyboards to their lineup. Through this partnership, Casio aims to retail its signature Casiotone Mini models across FirstCry’s extensive network of 750+ offline stores nationwide.
Casiotone Mini keyboards, designed specifically for kids, offer an array of features that foster creativity and musical exploration. With 100 tones, 50 rhythms, and 10 built-in songs, these keyboards are an ideal choice for children to explore the world of music and cultivate their hobbies.
Commenting on the partnership, Kota Obayashi, Business Head (Music & Education), Casio India said, We are excited to partner with FirstCry stores, expanding the reach of our Casiotone Mini range and offering young enthusiasts high-quality instruments that nurture their musical growth and creativity.
Mr. Mayank Badola, COO, FirstCry India (Offline stores) said, We are thrilled to introduce Casio musical instruments to our product range. Our wide and loyal customer base presents an excellent opportunity for Casio to showcase their mini keyboard range and tap into the growing market of music enthusiasts and young learners.
Casio India Co. Pvt. Ltd. (CIC) has been operating in India since 1996 and has established the distribution channel as well as the brand for most of its products. Casio is known for its reliable product quality and exemplary innovations and is one of the world’s most recognized brands due to its vast product range.
By joining forces, Casio and FirstCry aim to achieve their business goals while enhancing the musical journey of children across India. Casio’s Casiotone Mini instruments are available at select FirstCry flagship stores across the country.
