The world is as developed as the advanced technology that is in existence. Some of the recent trends include the music streaming services like Spotify or SoundCloud; these companies have changed the manner in which people listen to music through constant streams of songs and individual playlists. Another example are gaming platforms because they present a high level of interactivity to the users.
Such features can be seen by observing popular platforms like Rizk Online Casino or any other reputable casino that is regulated and licesed. These brands are a reflection of the integration of the latest technologies into our daily digital lives. However, the examples from the above are by no means the only ones, which brings us to the very aim of this article: to provide a general idea of the trends that have emerged in the world’s digital markets in the most recent period.
Mobile commerce, also known as m-commerce, has been on the rise in the last few years. This trend is due to the increased number of people using smartphones and their capacity to allow for online purchases. The mobile commerce trend has been embraced by many businesses like Amazon and Alibaba whose platforms are now designed to be mobile-friendly allowing customers to shop at any time, from anywhere.
This trend is equally beneficial for small businesses since it allows them to create mobile-first online stores on platforms such as Shopify. That way they have a broader audience, and therefore tend to make more sales. Advancements in mobile payment systems like Apple Pay and Google Wallet made this possible by allowing consumers to make purchases from their smartphones.
M-commerce is influenced by social media shopping as well. The fact that shopping features can be integrated into applications like Instagram and Facebook makes it possible for customers to scroll through feeds and make purchases off the same platform. This integration has enabled brands to advertise their products to prospective customers and boost their sales.
It has become the norm for people to pay for services on different online platforms monthly. Consumers can now access these services, products or content at any time in exchange for a fee. A good example of this trend is Netflix which offers a vast collection of diverse entertainment material that can be accessed from anywhere.
Subscriptions are also being implemented in other industries like software and gaming. Most software products like Adobe and Microsoft have shifted from the conventional model of selling a physical product to a model where the client pays a fee to get updated features and products online. In the gaming industry, platforms like Xbox Game Pass and PlayStation Now allow customers to play games for a monthly fee. This is especially beneficial for those who would like to have a wide collection of games in their library but do not wish to purchase each game individually.
The importance of artificial intelligence in today’s world is huge and cannot be dismissed especially with the constant change in digital markets. AI technologies are being integrated into all types of platforms for an enhanced user experience and streamlined operations. It is replacing the need for human beings in customer service positions. Companies have started using AI chatbots because they are available around the clock, quick to respond and solve customer issues.
Apart from customer service, AI is also applied in user experience personalisation. Popular e-commerce platforms like eBay use artificial intelligence to analyse people’s behaviours and preferences by offering content and products that will appeal specifically to them.
