Hyderabad Startup Creates Woollen Shoes for Farmers to Combat Cold Weather

Hyderabad-based startup, Earthen Tunes Design, has developed unique woollen shoes designed specifically for Indian farmers who spend long hours on their feet. These shoes are water-resistant and made using ethically sourced wool and tamarind kernel paste during the weaving process to enhance its properties. These woollen shoes have been highly loved by farmers of all age groups and have received numerous repeat orders. They are made from handwoven Ghongadi blankets sourced directly from Narayankhed and Jogipet weavers, providing livelihood opportunities for local artisans and preserving the traditional craft of Ghongadi weaving. The shoes have reached customers across India through e-commerce platforms, and hundreds of pairs were sold to ITC under their CSR wing to benefit farmers in Andhra Pradesh. The indigenous wool used in these shoes ensures exceptional comfort due to its excellent thermoregulation properties. Unfortunately, the craft of weaving woollen blankets from indigenous wool is on the verge of extinction due to the declining demand over the past decade and the shift towards rearing meat-based sheep instead of the indigenous breed. The shoes have sparked the interest of IT & Industries Minister KT Rama Rao, who praised the efforts of Earthen Tunes Designs and their innovation. Anyone can order these incredible shoes at earthentunes.in to encourage sustainable initiatives and support indigenous weavers.