In a recent study, it was found that women college athletes are securing more brand deals on average than their male counterparts. This shift is attributed to the growing popularity of women’s sports, notably in basketball and volleyball. Notable players like Caitlin Clark and Angel Reese have played crucial roles in elevating the status of women’s college athletics. The surge in viewership and attendance at women’s basketball games has caught the attention of advertisers, with athletes like Reese and Clark landing substantial deals with major brands. The report highlights key insights into the evolving landscape of NIL marketing, showcasing the increased opportunities for female athletes to capitalize on their marketability in the digital age.
Women Athletes Rake in Millions with Surging NIL Deals in College Sports, US
Date:
Updated: [falahcoin_post_modified_date]
More like thisRelated
Revolutionary Small Business Exchange Network Connects Sellers and Buyers
Revolutionary SBEN connects small business sellers and buyers, transforming the way businesses are bought and sold in the U.S.
District 1 Commissioner Race Results Delayed by Recounts & Ballot Reviews, US
District 1 Commissioner Race in Orange County faces delays with recounts and ballot reviews. Find out who will come out on top in this close election.
Fed Minutes Hint at Potential Rate Cut in September amid Economic Uncertainty, US
Federal Reserve minutes suggest potential rate cut in September amid economic uncertainty. Find out more about the upcoming policy decisions.
Baltimore Orioles Host First-Ever ‘Faith Night’ with Players Sharing Testimonies, US
Experience the powerful testimonies of Baltimore Orioles players on their first-ever 'Faith Night.' Hear how their faith impacts their lives on and off the field.
