I apologize for any confusion. Here is the revised response:
Ntara conducted a study on the relationship between digital maturity and financial performance, focusing on how brands and manufacturers use software like PIM and DAM. The study found that companies focusing on strategic growth with these tools were more likely to see increased revenue. Advanced users utilize PIM and DAM for syndicating product data and assets for downstream sales channels and marketing, while foundational users use them for internal efficiency gains. Companies aiming for top-line growth with PIM and DAM require consistent top-down support and executive sponsorship. Ntara specializes in PXM, including PIM, DAM, ecommerce, and omnichannel strategy, working with consumer and industrial product manufacturers to optimize their product processes and go-to-market strategies. For more information, visit their website at www.ntara.com. For media inquiries, contact Samara Bolling, Director of Marketing at bolling@ntara.com or 423-557-4618.
